Challenge

Majd, a small business offering subscription-based cleaning services, approached Bloorsoft with multiple goals: create a modern, user-friendly website, streamline customer interactions, and improve their marketing efforts. They needed a website that would be easy to manage and update, a mobile app for repeat customers to send requests, and an automated solution to generate marketing content with minimal effort.

Bloorsoft’s challenge was to create an integrated digital experience that would help Majd Cleaning grow their business, improve customer interactions, and automate their marketing—while keeping the process simple and cost-effective.

Solution

Bloorsoft delivered a comprehensive solution that addressed Majd Cleaning’s needs by focusing on three key areas: a modern website, a custom mobile app, and AI-enabled marketing tools.

1. Modern Website Development

We began by collaborating closely with Majd Cleaning’s team to understand their brand vision and preferences. Using Figma, we created multiple design prototypes to help them visualize the website’s layout, palette, and overall style. Once the design was finalized, we implemented the website using Wix, a powerful CMS that allowed for quick development and easy maintenance.

The decision to use Wix enabled Majd Cleaning to easily update their content without needing any technical expertise. This gave them full control over their website’s content and allowed them to stay up-to-date with seasonal promotions, updates, and customer testimonials.

Key Features of the Website:

• Custom Design: The website was designed to reflect Majd Cleaning’s brand identity while maintaining a clean, modern aesthetic.
• CMS Integration: Using Wix’s built-in CMS, Majd Cleaning’s team could easily update the site’s content, reducing their reliance on external developers.
• Lead Interaction: We integrated Wix’s chat feature to improve communication between customers and the business, enabling real-time interaction.
• Analytics Tracking: To help Majd Cleaning measure the performance of their website, we implemented Wix’s analytics tools, giving them insights into visitor behavior, lead generation, and site traffic.

2. Custom Mobile App for Customer Engagement

Majd Cleaning wanted to provide a seamless way for their repeat customers to send service requests and manage their subscriptions. To address this, we began developing a cross-platform React Native mobile app, designed to work on both iOS and Android devices.

The mobile app simplifies customer interactions by allowing them to quickly request additional services, manage their cleaning schedules, and communicate directly with Majd Cleaning’s team. This streamlined process improves the overall customer experience, making it easy for subscribers to manage their cleaning needs on the go.

Key Features of the Mobile App:

• Request Submission: Customers can easily send cleaning requests and special instructions through the app.
• Service Management: The app allows customers to manage their subscription plans and schedule their cleaning appointments.
• Cross-Platform Development: Built using React Native, the app works seamlessly across both iOS and Android devices, providing a consistent experience for all users.

3. AI-Powered Content Marketing with Bloorsoft Engager

In addition to their digital platforms, Majd Cleaning was interested in improving their marketing efforts but lacked the time and resources to consistently create high-quality content. To address this, we introduced them to our Bloorsoft Engager platform, an AI-enabled content marketing tool designed to help businesses generate and share relevant, high-quality marketing content.

With Bloorsoft Engager, Majd Cleaning can now automate the creation of blog posts, social media content, and email marketing campaigns. This not only saves them time but also ensures that their marketing efforts remain consistent and impactful. The platform allows them to quickly generate targeted content that resonates with their audience, helping to drive engagement and attract new customers.

Key Features of Bloorsoft Engager:

• AI-Powered Content Creation: Automates the creation of high-quality marketing content, including blog posts, social media updates, and email campaigns.
• Centralized Hub: A single platform for managing all of their marketing efforts, making it easy to generate, schedule, and share content.
• Time-Saving Automation: Enables Majd Cleaning to maintain a consistent online presence without dedicating extensive resources to content creation.

Results

Bloorsoft’s comprehensive approach helped Majd Cleaning achieve several important goals, enhancing their digital presence and automating key business processes.

Modern, Maintainable Website: Majd Cleaning now has a sleek, easy-to-update website that allows them to manage content changes quickly and efficiently. The lead interaction features and analytics integration give them valuable insights into their customer base and website performance.

Improved Customer Experience via Mobile App: The custom React Native mobile app has streamlined the process for their repeat customers, allowing them to manage cleaning services directly from their phones. This improves customer satisfaction and encourages more frequent engagement with Majd Cleaning’s services.

Automated Marketing with AI: By joining our Bloorsoft Engager pilot program, Majd Cleaning now has a fully automated marketing system that allows them to generate high-quality content without requiring additional resources. This helps them maintain a consistent brand presence while growing their online audience.

Why Choose Bloorsoft?

Majd Cleaning’s project highlights Bloorsoft’s ability to offer a range of solutions that combine design, development, and marketing expertise. From building a modern website using Wix to developing a cross-platform mobile app with React Native, we provided Majd Cleaning with the tools they needed to grow their business and enhance customer engagement.

Our AI-powered marketing platform, Bloorsoft Engager, provided an additional layer of value by automating content creation, allowing Majd Cleaning to focus on their core business while maintaining a strong online presence. At Bloorsoft, we deliver solutions that not only meet the immediate needs of our clients but also position them for long-term growth and success.