Designing a premium UX for influencer marketing
Crafting a Premium Mobile UX for Influencer Marketing
QNTM Circle, a stealth-mode company, approached Bloorsoft to help design a premium mobile experience where restaurant owners could seamlessly connect with influencers for marketing campaigns. We worked closely with the client to deeply understand their needs and delivered fully custom Figma designs for their mobile app. Additionally, we provided a comprehensive development proposal that recommended using React Native with Expo for building a scalable, unified app for both iOS and Android, ensuring a smooth and cost-efficient launch.
Challenge
QNTM Circle, a stealth-mode company, approached Bloorsoft with a unique challenge: they wanted to design a premium mobile experience that would allow restaurant owners to seamlessly connect with influencers for marketing purposes. The platform needed to feel luxurious and intuitive, targeting high-end restaurants looking to engage influencers for promotional campaigns.
QNTM Circle envisioned a platform where restaurant owners could invite influencers to their establishments, communicate with them directly through the app, and manage the marketing process from start to finish. However, they didn’t have a clear technical direction or design assets. The challenge for Bloorsoft was twofold: first, create a custom user experience that reflected the high-end nature of the platform, and second, provide a detailed development proposal that aligned with their business goals.
Solution
Our approach began with a deep discovery phase, where we held extensive conversations with QNTM Circle’s team to fully understand their vision. We worked closely to define the core user flows, app features, and the overall experience they wanted to deliver to restaurant owners and influencers. Once the vision was clear, we delivered both a set of custom Figma designs and a detailed development proposal outlining the best way forward for their platform.
Premium Custom Figma Designs:After multiple conversations, we created a set of high-fidelity Figma designs tailored to QNTM Circle’s vision of a premium user experience. The app was designed to be intuitive and visually appealing, ensuring restaurant owners could easily browse and invite influencers, communicate directly within the platform, and manage their marketing campaigns. Every aspect of the design—from color palette to typography—was chosen to convey a sense of exclusivity, matching the high-end nature of the app’s target audience.
The design focused heavily on ease of use for both parties: restaurant owners and influencers. Key features included:
- A search and discovery section where restaurant owners could browse influencers based on relevance and reach.
- A messaging component where restaurant owners could invite influencers directly, with a clean, chat-like interface that encouraged seamless communication.
- A campaign management dashboard where owners could track influencer engagements, campaign outcomes, and ROI.
- Development Proposal and Tech Recommendations:Once the designs were finalized, we shifted focus to providing QNTM Circle with a development roadmap. We suggested using React Native with Expo for building the mobile app, emphasizing the benefits of using a single codebase for both iOS and Android. React Native’s flexibility, combined with Expo’s development efficiency, would allow QNTM Circle to rapidly iterate and launch their MVP on both platforms, reducing time and cost.
To ensure a seamless user experience, we recommended the following tech stack:
- React Native with Expo for cross-platform development, enabling the app to be built once and deployed across iOS and Android.
- Firebase for real-time data storage, authentication, and backend management. Firebase would allow QNTM Circle to store user profiles, influencer portfolios, and messaging history securely while scaling efficiently.
- Stripe for payment processing, enabling restaurant owners to handle campaign payments or influencer fees within the app.
- Tailwind CSS for styling to ensure a lightweight, responsive UI while maintaining the premium look and feel established in the Figma designs.
Clear Next Steps for Implementation: Our development proposal provided QNTM Circle with a step-by-step guide on how to move forward with implementation. We detailed the timeline for each stage, including app development, testing, and launch. We also factored in scalability so the app could grow with their user base as they moved beyond stealth mode and gained traction in the market.
Results
Although QNTM Circle was still in the stealth phase, our work laid the foundation for a successful product launch by delivering two key outcomes: a premium, custom-designed user experience and a clear development roadmap that positioned them to move forward with confidence.
Custom Premium Designs: The final Figma designs reflected QNTM Circle’s vision of a luxury experience, ensuring that the app would resonate with its high-end target audience. The clean, intuitive interface made it easy for restaurant owners to connect with influencers, making the user journey effortless from discovery to campaign management.
Actionable Development Proposal: The React Native-based proposal provided QNTM Circle with a clear technical strategy that emphasized scalability, cost-efficiency, and rapid deployment. By using a single codebase, we ensured that the app could be built quickly while still delivering a high-quality experience across both platforms.
Strategic Product Direction: In addition to design and development recommendations, we provided strategic input on how QNTM Circle could move forward with their product. Our suggestions for future features, potential technical improvements, and long-term scalability helped set the stage for their ongoing development process.
Why Choose Bloorsoft?
The QNTM Circle project showcases Bloorsoft’s ability to deliver more than just technical solutions. We focus on helping startups define their vision and turn it into a tangible product, providing both design expertise and strategic development guidance. In QNTM Circle’s case, we built a premium mobile experience that reflected their high-end brand while delivering a roadmap that would allow them to move from stealth mode to launch with confidence.
At Bloorsoft, we pride ourselves on understanding not just the technical requirements, but also the business goals behind each project. Whether it’s crafting custom designs, recommending the best technologies for scalability, or helping to plan product roadmaps, Bloorsoft brings the technical and strategic expertise needed to help startups succeed.